I have been working with Mary Nell on both OTC medicine and cosmetics, on subjects like claims, advertising, social media, marketing to healthcare professionals, etc. I always had the highest satisfaction. Mary Nell is extremely responsive and diligent, her recommendations are supported by a comprehensive and clear rationale, and most of all she is strongly business oriented. She is all about finding the right solution.
– Marketing Director
I’ve worked with Mary Nell in both a Corporate environment and also in relation to several small businesses. In all cases, Mary Nell was the consummate professional who was committed to finding the best solutions to her client’s issues. Mary Nell takes the time to completely understand the nuances of the situation…and in most cases those nuances make all the difference. She’s highly creative and resourceful, and also very respectful of your time. Best of all she’s a really good business partner who is a pleasure to have on your team. I’ve known a lot of lawyers in my 25+ year career, but if I had to pick one to get me out of a bind, I’d pick Mary Nell!
~ Business Owner
Mary Nell is a staunch advocate for her clients all while keeping the final objective in focus. Mary Nell works efficiently and in a timely manner. It has been a pleasure to work with Mary Nell and I highly recommend her.
~Director of Operations, New OTC national product launch
Mary Nell has provided outside counsel on a wide range of legal issues related to consumer products – advertising copy, trade spend, claims & competitive response. Further, she has done so seamlessly with our General Counsel and existing legal support so as to enhance the tools and insight available to our business teams.
~Vice President & General Manager, Consumer Products Company
Mary Nell has a combination of skill, drive and creativity that makes her an excellent attorney. I have often seen her resolve legal issues in a way that advances business goals. She is a hands-on attorney who prides herself not only on her knowledge of the law but her knowledge of her clients’ business.
~General Counsel, Medical Device Manufacturer
Mary Nell Cummings was engaged to insure that a new-to-the-market product was labeled and advertised aggressively but prudently in order to prevail should any competitive legal actions or NAD challenges occur. With great attention to detail Cummings anticipated both copy and visual issues in our advertising prior to production that could have been problematic if not modified. The modifications were made based on both her thorough understanding of the available clinical data and her considerable experience with Lanham Act challenges but without loss of advertising effectiveness. Once a challenge did occur, we were well prepared to refute a competitor’s arguments and after a three month review process we prevailed on all challenged claims without modification. I would hire Mary Nell Cummings again without qualification.
~Acting VP of Marketing for a New and Novel OTC Drug
When it comes to Mary Nell, I think of her as my in-house counsel, on call. We’re a relatively small company, without the internal resources of large corporations. Mary Nell provides big company expertise, knows all important issues impacting our commercial business, and enables us to effectively compete with some of the biggest advertising and marketing companies in the pharmaceutical industry. I’m confident that we always have a defensible position after Mary Nell provides solutions and reviews our decisions.
~General manager, Pharmaceutical/Consumer Healthcare organization.